Network 3

Year-end Reward System Design

Helping thousands earn NFTs with just one tap

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Overview

Team & Role

Timeline

4 Weeks (design to launch)

Dec 2024

4 Weeks (design to launch)

Dec 2024

Scope

First of a Series of

Client Project at Agency

First of a Series of

Client Project at Agency

What is Network 3

Network3 is a Web3 mining platform who provides specialized hardware that validate blockchain transactions and earn cryptos as rewards.

They wanted to bring users closer. Building on the upgraded dashboard, we created a reward system that let users earn NFTs through completing tasks.

Network3 is a Web3 mining platform who provides specialized hardware that validate blockchain transactions and earn cryptos as rewards.

They wanted to bring users closer. Building on the upgraded dashboard, we created a reward system that let users earn NFTs through completing tasks.

Project Workflow

Product Preview

Task completion screen

An upgraded dashboard

An upgraded dashboard

A gallery view of NFTs

A gallery view of NFTs

Impact

We launched on time to 185+ countries and received great enthusiasm from users.

630k+

Nodes Global Launch

60k+

Season 1 Participants

3.5k+

Single Twitter Post Likes

Deliverables

Collaborated with the graphic designer, we delivered over 80+ frames and 40+ visual components.

4

User Flows

3

Rounds of Iteration

90%

Usability Satisfaction

Research

I did a quick research to figure out what is going on with the market, and what users want.

Desktop Research

Discord Channels, Twitter & Reddit

4+ Competitive Analysis

Researched Moongate, Grass, OKX, Hot Coin.

Insights

Some tasks are not worth the effort

Many users worry that tasks are time-consuming, and some even feel the effort doesn’t match the value they receive.

Some tasks are not worth the effort

Many users worry that tasks are time-consuming, and some even feel the effort doesn’t match the value they receive.

Users care primarily about the final rewards

They are far more motivated by what they can earn than by the task process itself.

Users care primarily about the final rewards

They are far more motivated by what they can earn than by the task process itself.

Tasks sometimes feel exploitative or “used”

Some users perceive certain tasks as meaningless or purely benefiting the platform, which creates a negative emotional experience.

Tasks sometimes feel exploitative or “used”

Some users perceive certain tasks as meaningless or purely benefiting the platform, which creates a negative emotional experience.

Problem Statement

" How to design a reward flow that’s simple & seamless to help users engage effortlessly? "

Persona

Challenge 1

Difficult to navigate thru

Users often struggled to read overload information, making the experience feel overwhelming.

Challenge 2

Not motivated to start

Users hesitated because they weren’t sure the effort would pay off, leading to low engagement.

Challenge 3

Tedious to complete tasks

No one like tasks. They are repetitive and boring, reducing willingness to continue.

Design

I was responsible for the UX & UI design, with the support from a graphic designer.

Challenge 1

Difficult to navigate thru

Upgrading the homepage dashboard

The old dashboard has some problems, especially the unclear hierarchy results in user confusions. We reorganized the modules, adding a new feature module to engage participants.

Challenge 2

Not motivated to start

Separate the reward flow

A dedicated space to treat rewards as collections

In order to make the rewards more appealing, we isolated the task feature from the task completion flow. Meanwhile, we used a gallery pattern for easy using and expanding needs.

Challenge 3

Tedious to complete tasks

First Version: Listing pattern of complicated task states

The rules are complicated, in order to differentiate them. There are many states. However, the list pattern creates a heavy cognitive load.

Iteration 1:

Highlight Current Task

Iteration 2:

Simple One CTA Flow

Iteration 3:

Reduce Distractions

Final Version: A flow only focus on the primary task

In the end, we settled on a simple task flow that only focuses on one task at the same time. Make users engage and complete the flow smoothly and effortlessly.

Results

Positive test feedback

User satisfaction:

84%

Time completion:

~ Less than 10 mins

Feedbacks after launch

They said it's a chill flow!

@ rupert939440792

“Task step feel comfy inviting choices and boost vibes helping peeps minting nfts lets everyone explore more opportunities pals share bt stuff enabling epic gains with chill flow”

@ gallery_va62275

“sweet guide clear got us hyped for the drop best luck”

@ KatinaBsc48

“Grateful for easy benefits auto joined no extra steps needed”

My Learnings

Focus on what users truly care about.

Focus on what users truly care about.

It reminded me that good design starts with empathy, understanding what actually matters to users, not what we assume matters.

Don't be defensive about feedbacks.

Don't be defensive about feedbacks.

Once I let go of my attachment, the product got much better. I learned that openness is a pathway to better design.

Simple does not mean easy, and it helps users engage.

Simple does not mean easy, and it helps users engage.

Simplicity makes the journey smooth and give users confidence, and confidence keeps users engaged.