Network 3
Network 3
Network 3
Year-end Reward System Design
Year-end Reward System Design
Year-end Reward System Design
Growth Mechanism
Growth Mechanism
Growth Mechanism
Crypto
Crypto
Crypto
Community Driven
Community Driven
Community Driven
Helping thousands earn NFTs with just one tap
Helping thousands earn NFTs with just one tap
Helping thousands earn NFTs with just one tap
OVERVIEW
OVERVIEW
OVERVIEW
Team & Role
Team & Role
Timeline
Timeline
4 Weeks (design to launch)
Dec 2024 - Jan 2025
4 Weeks (design to launch)
Dec 2024 - Jan 2025
4 Weeks (design to launch)
Dec 2024 - Jan 2025
Scope
Scope
First of a Series of
Client Project at Agency
First of a Series of
Client Project at Agency
What is Network 3
What is Network 3
What is Network 3
Network3 is a Web3 mining platform who provides specialized hardware that validate blockchain transactions and earn cryptos as rewards.
They wanted to bring users closer. Building on the upgraded dashboard, we created a reward system that let users earn NFTs through completing tasks.
Network3 is a Web3 mining platform who provides specialized hardware that validate blockchain transactions and earn cryptos as rewards.
They wanted to bring users closer. Building on the upgraded dashboard, we created a reward system that let users earn NFTs through completing tasks.
Project Workflow
Project Workflow
Project Workflow
Impact
We launched on time to 185+ countries and received great enthusiasm from users.
We launched on time to 185+ countries and received great enthusiasm from users.
630k+
630k+
Nodes Global Launch
Nodes Global Launch
60k+
60k+
Season 1 Participants
Season 1 Participants
3.5k+
3.5k+
Single Twitter Post Likes
Single Twitter Post Likes
Deliverables
Collaborated with the graphic designer, we delivered over 80+ frames and 40+ visual components.
4
User Flows
3
Rounds of Iteration
90%
Usability Satisfaction
RESEARCH
RESEARCH
RESEARCH
I did a quick research to figure out what is going on with the market, and what users want.
I did a quick research to figure out what is going on with the market, and what users want.
Desktop Research
Desktop Research
Desktop Research
Discord Channels
Discord Channels
Discord Channels
Miners cares most about worth it or not
Miners cares most about worth it or not
Investors don’t want to miss the volatile market
Investors don’t want to miss the volatile market
4 Competitive Research
4 Competitive Research
4 Competitive Research
Grass
Grass
Grass
Bitget
Bitget
Bitget
Galxe
Galxe
Galxe
IoTex
IoTex
IoTex
Most task-reward flows have clear directions, but not fun or engaging enough.
Most task-reward flows have clear directions, but not fun or engaging enough.
Insights
Insights
Insights
Some tasks are not worth the effort
Some tasks are not worth the effort
Some tasks are not worth the effort
Many users worry that tasks are time-consuming, and some even feel the effort doesn’t match the value they receive.
Many users worry that tasks are time-consuming, and some even feel the effort doesn’t match the value they receive.
Users care most about the final rewards
Users care most about the final rewards
Users care most about the final rewards
They are far more motivated by what they can earn than by the task process itself.
They are far more motivated by what they can earn than by the task process itself.
Tasks often feel exploitative or “used”
Tasks often feel exploitative or “used”
Tasks often feel exploitative or “used”
Some users perceive certain tasks as meaningless or purely benefiting the platform, which creates a negative emotional experience.
Some users perceive certain tasks as meaningless or purely benefiting the platform, which creates a negative emotional experience.
Problem Statement
" How to design a reward flow that’s simple & seamless to help users engage effortlessly? "
" How to design a reward flow that’s simple & seamless to help users engage effortlessly? "
" How to design a reward flow that’s simple & seamless to help users engage effortlessly? "
Challenges
01
01
01
Difficult to navigate thru
Difficult to navigate thru
Difficult to navigate thru
Users often struggled to read overload information, making the experience feel overwhelming.
Users often struggled to read overload information, making the experience feel overwhelming.
02
02
02
Not motivated to start
Not motivated to start
Not motivated to start
Users hesitated because they weren’t sure the effort would pay off, leading to low engagement.
Users hesitated because they weren’t sure the effort would pay off, leading to low engagement.
03
03
03
Tedious to complete tasks
Tedious to complete tasks
Users often struggled to read overload information, making the experience feel overwhelming.
Users often struggled to read overload information, making the experience feel overwhelming.
DEVELOPMENT
Persona
Journey Map
Information Architecture
Persona
Journey Map
Information Architecture
Persona
Journey Map
Information Architecture
SOLUTIONS
SOLUTIONS
SOLUTIONS
01
make it
CLEAR
Difficult to Navigate thru
Difficult to Navigate thru
Difficult to Navigate thru
Redesign
Redesign
Redesign
upgraded dashboard
upgraded dashboard
Upgrading the homepage dashboard
Upgrading the homepage dashboard
Upgrading the homepage dashboard
The old dashboard has some problems, especially the unclear hierarchy results in user confusions. We reorganized the modules, adding a new feature module to engage participants.
The old dashboard has some problems, especially the unclear hierarchy results in user confusions. We reorganized the modules, adding a new feature module to engage participants.
02
make it
VALUABLE
Not Motivated to Start
Not Motivated to Start
Not Motivated to Start
NFT Rewards
NFT Rewards
NFT Rewards
Cards Gallery
Cards Gallery
Cards Gallery
A dedicated space for collections
A dedicated space for collections
A dedicated space for collections
In order to make the rewards more appealing, we isolated the task feature from the task completion flow. Meanwhile, we used a gallery pattern for easy using and expanding needs.
In order to make the rewards more appealing, we isolated the task feature from the task completion flow. Meanwhile, we used a gallery pattern for easy using and expanding needs.
NFT Cards Gallery
NFT Cards Gallery
03
make it
Effortless
Tedious to Complete Tasks
Tedious to Complete Tasks
Tedious to Complete Tasks
Task Flow
Task Flow
Task Flow
Iterations
01
01
01
Highlight Current Task
Highlight Current Task
02
02
02
Simple One CTA Flow
Simple One CTA Flow
03
03
03
Reduce Distractions
Reduce Distractions
First Version
First Version
Listing pattern of complicated task states
Listing pattern of complicated task states
Listing pattern of complicated task states
The rules are complicated, in order to differentiate them. There are many states. However, the list pattern creates a heavy cognitive load.
The rules are complicated, in order to differentiate them. There are many states. However, the list pattern creates a heavy cognitive load.
Final Version
Final Version
Final Version
A flow only focus on the primary task
A flow only focus on the primary task
A flow only focus on the primary task
In the end, we settled on a simple task flow that only focuses on one task at the same time. Make users engage and complete the flow smoothly and effortlessly.
In the end, we settled on a simple task flow that only focuses on one task at the same time. Make users engage and complete the flow smoothly and effortlessly.
Feedback
Users like the design and let's hear what they said.
Users like the design and let's hear what they said.
They said it's a chill flow!
They said it's a chill flow!
@ rupert939440792
@ rupert939440792
“Task step feel comfy inviting choices and boost vibes helping peeps minting nfts lets everyone explore more opportunities pals share bt stuff enabling epic gains with chill flow”
@ gallery_va62275
@ gallery_va62275
“sweet guide clear got us hyped for the drop best luck”
@ KatinaBsc48
@ KatinaBsc48
“Grateful for easy benefits auto joined no extra steps needed”
Learnings
01
Focus on what users truly care about.
Focus on what users truly care about.
Focus on what users truly care about.
It reminded me that good design starts with empathy, understanding what actually matters to users, not what we assume matters.
It reminded me that good design starts with empathy, understanding what actually matters to users, not what we assume matters.
02
Don't be defensive about feedbacks.
Don't be defensive about feedbacks.
Don't be defensive about feedbacks.
Once I let go of my attachment, the product got much better. I learned that openness is a pathway to better design.
Once I let go of my attachment, the product got much better. I learned that openness is a pathway to better design.
03
Simple does not mean easy, and it helps users engage.
Simple does not mean easy, and it helps users engage.
Simple does not mean easy, and it helps users engage.
Simplicity makes the journey smooth and give users confidence, and confidence keeps users engaged.
Simplicity makes the journey smooth and give users confidence, and confidence keeps users engaged.