Charity with top DJs

-How raveDAO’s PLUR project uses Web3 to support communities in need

Role

UX design, UI design

Time

3 weeks in design

Team

1 UX designer, 1 UI designer, 3 developers, 2 product managers

Stats

Client project

Under development

Background

Overview

RaveDAO organized various "Nightopia" Web3 music festivals that featured elite DJs such as Don Diablo and attracted a crowd of more than 10K. Through the PLUR (Peace, Love, Unity, Respect) initiative, RaveDAO enables enthusiasts to participate in Web3 by becoming part of DJ-oriented DAOs that back projects like album launches and philanthropic fundraisers.

RaveDAO is our valued client, and Ink Finance is our technical ally, providing a robust financial platform that is both scalable and intuitive. Using the existing product of Ink Finance as a foundation, I spearheaded the user experience design and also contributed to the user interface design.

Design Process

Problems

Building a more sustainable music & love community

Creators face unstable income streams, limiting their ability to finance and promote their work. While moderate commercialization can expand music’s reach, traditional donation and crowdfunding models often suffer from transparency issues, undermining trust and support for charitable initiatives.

Financing Challenges

DJs struggle to secure funds for both music creation and community initiatives.

Unsafe Fund

Traditional models often lack transparency, making it hard to track and trust fund usage.

Lack of Management

Poor management leads to inefficient use of resources and reduced trust.

Goals

Easy to Understand

Keep everything simple for users who are first-time Web3 users.

Data Transparency

Let people know what’s happening, be open and transparent.

Community Engagement

Have people to participate and be active members of the community.

Problem Statement

How to use a decentralized DAO platform to bring DJ fans together for financing music and community projects in a transparent, open, and efficient way.

Solution Preview

Join a DJ club

Users can explore various clubs, join their favorites, and discover even more opportunities to connect.

Choose a task to complete from dashboard

Users can view the dashboard and navigate to the task they wish to complete.

View all campaigns

Users can preview campaign details and choose the ones that interest them.

Contribute for a campaign

When users want to support a campaign, they can contribute, and their contributions will be processed transparently.

Product Structure

User Flow

Extract tasks and content users really need from a 8-page PRD. We restructured existing functions and decided to add a "Starter" function based on the existing framework.

Redesigning the Key Feature - Voting

Issues

Technical constraints on third-party framework integration

We are utilizing the Ink Finance framework, which requires integrating its existing architecture while enhancing the user experience.

Redesign

Designing New Campaign Feature

Design

Adapt similar UX pattern for campaign feature

I led the design of a new feature, utilizing a similar pattern with adaptations to successfully address a new task.

Adaptation 2 & 3

UX psychology

Psychology of herd mentality

The phenomenon where individuals tend to mimic the actions or behaviors of others when they observe a group of people engaging in a common activity.

Psychology of reciprocity

People feel the need to reciprocate when they receive something. If we provide details and info first, users could be more willing to provide something.

Stakeholder Management

Spot problem

Unpleasant paying experience

During the UX review, I saw the disclaimer forced agreement to all terms before proceeding, which made the process unpleasant and caused me to lose interest.

Pushback

User experience returns the good

Let's consider the user's situation: they've already invested effort in understanding the project details before the CTA. The disclaimer, created by lawyers to protect the platform, doesn’t benefit them. Therefore, I convinced the team to accept the change.

Impact

Your love for the beats helped transform lives across borders

RaveDAO is a global rave community hosting events alongside Web3 conferences, donating 20% of its income to charities like a Nepal eye school. They aim to expand their influence and build a sustainable community through this project.

20% Donation - Rave for Light

Currently we are supporting Tilganga Eye Centerand Nalanda West, funding eye surgeries for patients in remote region of Nepal and supporting wellness and educational programs worldwide.

Takeaways

Learnings

1

Achieving the goal with the simplest design

Keep things simple and be careful with changes to existing framework. A small change might result in a lot work for technical teams, we should respect everyone's effort.

2

Considering source, requirement and users' needs for data design

Some crypto data are very difficult to obtain due to the nature of blockchain. We need to find a balance between users' needs and technical constraints